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Beaulieu Vineyard's Iconic label Georges de Latour Private Reserve Cabernet Sauvignon is joining La Place de Bordeaux

Posted on September 04, 2020


In 1940, Beaulieu Vineyard (BV) released the first vintage of Private Reserve and named it in its founder’s honor. The resulting wine became the first release of Georges de Latour Private Reserve Cabernet Sauvignon 1936, a wine that was destined to become Napa Valley’s first “cult” Cabernet. 

Legendary winemaker and Napa Valley’s ‘the Maestro’ André Tchelistcheff led the winemaking team at Beaulieu for more than 40 vintages. To this day, André is widely considered the father of the California wine industry, influencing many advances in winemaking.

Current winemaker Trevor Durling, only the 5th in BV’s history, carries on the tradition of continually innovating for quality, with Beaulieu standing proud as a Napa icon. With the 2017, he is signing his first vintage of Georges de Latour Private Reserve and with it launching a new chapter in the history of the winery by granting its distribution to La Place de Bordeaux.  

“I am honored to be leading Beaulieu Vineyard at such an exciting and pivotal time – entering a new chapter of growth and relevance in today’s market and culture – while preserving our rich heritage and legacy,” said Trevor Durling.

“In view of the quality of the wines and its history, it seemed obvious to us that Georges de Latour would fit perfectly within the selection of iconic wines already distributed by La Place de Bordeaux,” said Jeremy Quievre, Managing Director of Excellence Vin, the appointed Treasury Wine Estates courtier who specializes in international brands in Bordeaux. 

“Beaulieu Vineyard was founded on the principles of innovation, excellence and focus on the future. Further to the consequent investments made in both vineyard and at the winery, the arrival of Georges de Latour on La Place de Bordeaux is a logical part of distribution strategy to reach more consumers,” said Gregory Joos De Ter Beerst, Regional Manager Luxury Europe, Treasury Wine Estates.

Releasing on September 17th, 2020, via Négociant partners: CVBG, Joanne, LD Vins, Ballande et Meneret, Twins, Barriere Freres and The Wine Merchant, the 2017 vintage of Georges de Latour Private Reserve Cabernet Sauvignon will be exclusively available via Bordeaux outside of the US, Canada, Caribbean and Norway. 

Beaulieu Vineyard will continue working with exclusive importers for the rest of their range including the Rutherford, Tapestry and Napa Valley tiers.



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