Zorzettig Releases a Special Bottle to Sustain Local Hospital Amid Covid-19 Emergency in Italy
Zorzettig is not new to challenges, having survived World War II before becoming an ambassador of regional viticulture, in Italy and abroad. Now, the winery has taken another important step in sustaining the local community and its well-being. The Zorzettig family has organized a fund-raising project aimed at economically supporting the intensive care unit of Ospedale Universitario Santa Maria della Misericordia in Udine which is fighting at the forefront of Covid-19 emergency.
The winery will be selling a limited edition of Refosco dal Peduncolo Rosso, a native red variety, on Tannico.it. The proceeds will be used for buying necessary equipment. The limited edition will display on the label the sentence Andrà tutto bene (everything will be alright) in eight different languages. Eight is a lucky number in China, where emergency has started and which is now experiencing the first positive signals. The disposition of the sentences aims at representing a hug, a familiar gesture we cannot share right now. The bottles will be on sale from today by writing at firstname.lastname@example.org and on Tannico in the next days.
“Andrà tutto bene is a good wish for the future that needed to be translated in a practical action right now” explains Annalisa Zorzettig, who runs the family business. “We love our land and our community and we asked ourselves how we could help. This is how we came up with the idea of a limited edition with a good wish aimed at going beyond space and time. We love the idea that families will buy this bottle to share it with beloved ones seated around the same table. In the future, this will be a reminder of a challenging time we were able to overcome and of a moment which has taught us, once more, how precious are little joys and beloved ones”.