Pioneering Prosecco Producer Nino Franco Turns 100
Nino Franco was founded in Valdobbiadene, Italy (considered the most prestigious and historical Prosecco production zone) in 1919 by Antonio Franco, who set out right from the start to make a quality Prosecco. With his son Nino, who carried on the tradition, the winery grew, consolidated and expanded.
In 1982, Nino's son, Primo, took over the family business and traveled the world to bring Prosecco to a wider audience. Wherever he has traveled in the world representing Nino Franco, Primo has always believed that he is representing quality Prosecco first.
Today, Primo, joined by his daughter Silvia, run the winery—and continue to be ambassadors for quality Prosecco. As Nino Franco celebrates 100 years of family ownership this year, it appears this philosophy has paid off.
2019 has proved to be a rewarding milestone year for Nino Franco and a momentous year for the Prosecco category in general.
According to the latest Nielsen retail data (ending 8/10/19):
· Nino Franco on-premise sales in the US are up 6.6% in dollar value and 2.8% in case volume for the 52 weeks ending March 2019, well ahead of overall wine sales (+1.2% in dollars/+0.9% in 9L cases)
· Prosecco is the #10 best-selling varietal wine in retail, gaining in both value and volume
· Prosecco dollar sales in retail accounts (Food/Drug/Mass Merchandiser/Warehouse Club/Liquor) are up 13.9% for the latest 52 weeks as compared to the same period last year
· The overall average 750ML price for Prosecco is $13.00, up 3% vs last year – in line with general premiumization in the wine market
· The top 10 brands over $15 account for 77% of volume at that price level – Nino Franco is #2 with 10%
· Prosecco is the most popular sparkling wine type, preferred by 51% of drinkers surveyed
and from the Winemetrics 2018 annual on-premise ranking report:
· Overall Prosecco by-the-bottle listings on US restaurant menus increased by 19% in 2018
· Prosecco by-the-glass listings increased by 13% in the same period
· Nino Franco was the #9 most-listed Prosecco brand in restaurants surveyed