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Champagne Beau Joie Hits the Ice with the Vegas Golden Knights

Posted on October 08, 2019

Las Vegas, Nevada—When the Vegas Golden Knights are victorious on the ice this season, they’ll now have a new champagne to celebrate their success. Las Vegas-based Toast Spirits LLC, owner of fast-growing BEAU JOIE Champagne, has signed a multi-year partnership as the team’s official champagne.

The integrated partnership includes events, retail promotions, in-arena LED branding, and an Own The KnightTM feature during select VGK home games where the team will present a bottle of BEAU JOIE Champagne to an honoree celebrating a special occasion.

“No other professional sports team puts on a better show than the Vegas Golden Knights,” says Jon Deitelbaum, President and CEO of Toast Spirits. “They’re a local phenomenon, and they’ve done an incredible job connecting the community and the hospitality industry. It’s a perfect partnership fit for a brand like BEAU JOIE, which, like the Vegas Golden Knights, also prides itself on delivering an exciting and memorable customer experience.”

“Las Vegas-based Toast Spirits is a Vegas Born organization, just like us,” said Vegas Golden Knights President Kerry Bubolz. “They’re dedicated to embracing all aspects of the Las Vegas community, from customers who enjoy a glass of BEAU JOIE on the Las Vegas Strip, to the local nonprofits who benefit from the proceeds of their recycled copper bottles. We’re excited to partner with a brand who cares about this city as much as we do and see their knight armor inspired bottles proudly displayed at The Fortress.”

BEAU JOIE Champagne has posted nearly 100 percent growth for the past two years, and its award-winning cuvee is often the celebratory champagne of choice for many sports teams, athletes, and celebrities. Also, the brand’s Global Creative Director and investor Tie?sto is an internationally recognized DJ and Grammy-winning producer, and a well-known fixture on the Vegas nightlife scene.

“Though BEAU is growing worldwide, at Toast Spirits we’re enormously proud to call Las Vegas home, and our company is honored to support the local community,” adds Brandis Deitelbaum, co-founder and Chief Marketing Officer at Toast Spirits. “Our bottles are wrapped in an elegant and innovative copper Suit of Armor, inspired by those worn by knights. This has been our signature bottle design, coincidentally, long before we signed with the Vegas Golden Knights – for years we’ve been inviting people to ‘Own the Knight’ with BEAU, and we’re excited that now they can do that at Vegas Golden Knights games!”

BEAU is also the gift that keeps on giving. For years, proceeds from recycled copper on the bottle have been donated to benefit the nonprofit “Keep Memory Alive” organization at the Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas.

BEAU JOIE, a.k.a. “BEAU,” is a luxury Brut Champagne that breaks all paradigms. Combining supreme quality with impeccable, cutting-edge design, BEAU is made from the highest quality wine, naturally derived from the finest grapes of Epernay, France. A zero-dosage champagne with none of the added sugars common in other champagnes, BEAU’s true, uninhibited flavors rise through to the palate, boasting the perfect level of sweetness naturally derived from the grapes and a clean taste from start to finish. The groundbreaking patented bottle is encased in a striking, handcrafted copper suit of armor and developed with 100 percent recyclable materials. BERTRAND SENECOURT SPECIAL CUVEE BEAU JOIE is imported by Toast Spirits LLC, Las Vegas, NV, and Special Cuvee BEAU JOIE is a registered trademark of Toast Spirits LLC.

The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners William Foley and his family and the Maloof family. For the latest news and information on the Golden Knights visit

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