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New Look, New Label for Harveys Bristol Cream Sherry

Posted on July 09, 2019

Chicago, Ill.,—Harveys Bristol Cream Sherry, the the best-selling Sherry in the world and the top seller in the U.S., has received a makeover: a new label that turns blue when the Sherry is properly chilled and is best ready to drink.

The Harveys brand logo now contains a thermochromic ink which turns blue when the Sherry inside the bottle reaches a perfect drinking temperature of 50°-55°F. This updated Harveys packaging, along with a brighter blue label and cap, helps consumers understand the Sherry tastes best when served chilled – keeping the bottle in the fridge creates a whole new tasting experience that opens up the Sherry’s rich, mellow flavor notes and provides a long-lasting satisfying finish.

“While the product inside the bottle remains the award-winning Sherry we have known and loved for decades, we wanted to convey how to properly consume Harveys,” says Nicolás Bertino, CEO and Country Manager of González Byass USA. “This is the first time a Sherry will have the thermochromic label, educating consumers on how to drink Harveys. This bottle stands out among others and looks fantastic.”

John Harveys & Sons was founded in 1796 in Bristol, England and in 1882, Harveys became the only Spanish product with a Royal Warrant from the Queen of England. Harveys is crafted from a blend of four different styles of Sherry and aged between 3-20 years in the traditional Solera system. In 2017, Harveys received the prestigious prize for the Best Fortified Wine Producer in the World from the International Wine & Spirits Competition (IWSC).

In 2016, Harveys Bristol Cream was acquired by Grupo Emperador and in June 2018, González Byass, a family-owned producer of fine wines, Sherries and premium spirits, began distribution of Harveys Bristol Cream Sherry in the United States.

About González Byass USA

González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world including Spain, Chile, Italy, Austria and the US. González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain’s most important wine producing regions. From its foundation, the González family have been dedicated to making fine Sherries and brandies in Jerez, Spain, creating such well-known brands as Tío Pepe Fino Sherry and Lepanto Brandy de Jerez. Today the fifth generation of the family are the custodians of these exceptional brands having built the company into a family of wineries which produces wine in some of Spain’s most famous regions; Bodegas Beronia (Rioja and Rueda), Cavas Vilarnau (Barcelona), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazo de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1 and Nomad Outland Whisky to compliment the Spanish brandies in the portfolio Soberano and Lepanto, as well as their Mexican brandies from Pedro Domecq: Presidente and Don Pedro. González Byass USA also represents a number of international wineries in the US market including from Austria Domäne Wachau, from Italy Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti, and from the US Row Eleven. In addition, Harveys Bristol Cream and Fundador Brandy de Jerez were recently added to the portfolio. Learn more at www.gonzalezbyassusa.com.

About Grupo Emperador Spain

Grupo Emperador Spain, belongs to Emperador INC - Philippine multinational that was born 37 years ago in the city of Manila. It is the largest International Spirits Company with the biggest volume of Brandies, with sales estimation in volume of 30 million cases / year of Brandy Emperador in the Asian market. In 2014, it expanded its business after the acquisition of White & Mackay and its recent incorporation of Bodegas Fundador in 2016. For more information: www.grupoemperadorspain.com.

Website: www.gonzalezbyassusa.com

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