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Napa Valley Wine Label with Complementary Music Focus Announces Official Launch

Posted on June 28, 2019

Napa, Calif. (June 28, 2019) – Napa Valley-based Tarpon Cellars, a wine label focused on bringing people together through events, music and philanthropy, celebrates its official launch. Specializing in single vineyard wines that are acid-driven and designed to pair comfortably with food, Tarpon Cellars strikes a balance between power and finesse, darkness and light, age-worthiness and approachability. It is a wine that is ideally suited for both collectors and the dinner table.

The brand currently offers a slightly tropical, layered and complex 2018 Sauvignon Blanc that is a combination of styles from France, New Zealand and California, and a deeply textured 2018 Rosé of Cabernet Sauvignon with hints of fresh strawberry, white peach and cotton candy. An anticipated 2017 Cabernet Sauvignon will be available in mid-September 2019.

Founded and led by “on the rise” winemaker, Jeremy Carter, who has crafted his style through working at vineyards across northern California and New Zealand, including Luna, Chappellet and Duckhorn, Tarpon Cellars exclusively sources its fruit from family owned Shifflett Ranch and Vineyard in Oak Knoll. To establish its unique flavor profile, the winery picks its fruit early to maximize the acid structure, the backbone of its wines. It also takes a minimalist approach to crafting the wines, preferring to let the vineyard and the vintage speak for itself.

“It has been twelve years since I launched my first wine label, JR Carter Wine Cellars, and I have learned and matured tremendously as a person and a winemaker,” shares Carter. “Not only have my perspective and palate evolved, but also my values and expectations of a business. Particularly, how a brand can be a part of a community and make people feel part of something bigger. This is the main driver behind our events, music collaboration and philanthropic initiatives.”

Depicting the Soul of the Wine Through Music

To connect with customers and build a community around its wine, Tarpon Cellars expresses its brand through music. It plays a significant role in the winemaking process as well as the experience a person has while drinking the wines. Every bottle includes a link to a specific Spotify playlist to share the music that inspired the wine and its flavors. “Wine and music can both evoke a visceral or emotional reaction. Taste buds and music both link to the brain in a way that allows us to associate them with a certain time or place. Combining the two is such a natural fit to me,” adds Carter.

To celebrate the launch of the label, Tarpon Cellars has teamed up with indie rock band Futurebirds to host its First Waltz event. The immersive dinner will be held at Blue Note Napa with Executive Chef Quintin Garcia on June 30, and it will feature five themed courses of food, wine and songs that have been expertly paired together. The event will also offer an interview panel with the band and Carter, along with a Q&A from the audience. The First Waltz will feature new releases from Tarpon Cellars, as well as the debut of the 2017 Cabernet Sauvignon from the barrel.

About Tarpon Cellars

Tarpon Cellars was founded in 2017 by veteran winemaker, Jeremy Carter, with the focus of crafting wines of distinction from Napa Valley. It produces single vineyard wines with fruit from Shifflett Ranch in Oak Knoll, and one dollar from every bottle sold goes to the Cystic Fibrosis Foundation of Georgia. Despite being a Napa Valley wine, Tarpon Cellars has deep roots in the southeast, with a distribution focus in Georgia, Florida, North Carolina, South Carolina, Tennessee and Texas. For more information, visit

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