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Foley Family Wines Addresses Evolving Consumer Behavior with the Introduction of Acrobat 375ml Cans

Posted on May 07, 2019

Santa Rosa, Calif.—(May 2, 2019)—Foley Family Wines (FFW) announced today the introduction of Acrobat Rose, Chardonnay, Pinot Gris and Pinot Noir in 375ml cans. The Acrobat brand is best known for producing award-winning, versatile Pinot Noir and Pinot Gris varietal wines which showcase the complexity of Oregon’s emerging wine growing regions. The Acrobat brand has earned 13 Wine Enthusiast “Best Buy” distinctions since 2008 with Acrobat 2015 Pinot Gris placing #1 on Wine Enthusiast’s Top 100 Best Buy List.

Gerard Thoukis, Chief Marketing Officer for Foley Family Wines, stated: “As consumer behavior evolves and usage occasions for wine expand, it is imperative that FFW, and the wine industry as a whole, continues to innovate to meet and exceed consumer needs and expectations. The wine consumer of today and the emerging consumer of tomorrow expect high-quality wine in a format that fits how they live their lives. The introduction of 375ml cans, by one of the fastest growing and most awarded wine brands in the industry, from one of the most exciting wine regions in the world was an easy decision.”

Acrobat 375ml Rose, Chardonnay, Pinot Gris, and Pinot Noir are available nationwide.

About Foley Family Wines 
Foley Family Wines was established by Bill Foley in 1996 with the acquisition of Lincourt Vineyards in California’s Santa Ynez Valley. Since then, Foley Family Wines has grown to become a top producer, marketer, and distributor of highly-acclaimed, handmade wines from some of the world’s greatest vineyards. Every brand in the company’s portfolio is distinct and autonomous with its own identity, style, techniques, and personnel. Foley Family Wines owns the following properties: Foley Sonoma (Geyserville, CA), Chalone Vineyards (Monterey, CA), Foley Estates (Sta. Rita Hills, CA), Lincourt Vineyards (Solvang, CA), Merus (Napa Valley, CA), Foley Johnson (Napa Valley, CA), Kuleto (Napa Valley, CA), Altvs (Napa, CA), Chalk Hill (Sonoma County, CA), Sebastiani (Sonoma County, CA), Banshee Wines (Sonoma, CA), Rickshaw Wines, Lancaster Estate (Sonoma County, CA), Langtry Estate (Lake County, CA), Three Rivers Winery (Walla Walla, WA), Firestone Vineyard (Santa Ynez Valley, CA), Eos (Paso Robles, CA), Roth Estate (Sonoma County, CA), The Four Graces (Dundee, OR), Vavasour (Marlborough, New Zealand), Clifford Bay (Marlborough, New Zealand), Grove Mill (Marlborough, New Zealand), Martinborough Vineyard (Martinborough, New Zealand) and Te Kairanga (Martinborough, New Zealand). Bill Foley is the majority owner of National Hockey League team, the Vegas Golden Knights (Las Vegas, NV). He also serves as Chairman of the Board of Directors for Fidelity National Inc. and Vice Chairman of Fidelity National Information Services. Both are Fortune 500 companies.

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