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C. Mondavi & Family Promotes and Appoints New Additions to Sales Team

Posted on April 08, 2019

C. Mondavi & Family (, the parent company behind iconic wineries and brands such as Charles Krug, CK Mondavi, Flat Top Hills and Purple Heart Wines, is pleased to announce a series of sales team promotions alongside a new hire. Effective immediately, C. Mondavi & Family appoints Riana Mondavi as Director of Chains Off-Premise, West and Spencer Tirschek as Director of National Accounts On-Premise. C. Mondavi & Family further welcomes new hire Christopher Mouriski as Sales Vice President - West.

In her new role, Riana will continue to uphold the family legacy with her industry expertise. After joining the family business 2011, she worked her way up from Pacific Northwest Regional Sales Manager to her latest role. She continues to serve as a family brand ambassador and is further utilized as a key spokesperson for the Mondavi’s 4th Generation.

Riana is joined by Spencer Tirschek with his promotion to Director National Accounts On-Premise. Tirschek will continue driving on-premise sales with his leadership and wine acumen. With over 12 years of industry experience, Tirschek previously held sales and management roles at Vintage Wine Distributor, Inc. before joining C. Mondavi & Family. After propelling the company’s brands as Midwest Regional Manager, Tirschek is well positioned to step into this role and add immediate value to the National Account team.

Additionally, Christopher Mouriski joins C. Mondavi & Family as the Sales Vice President - West. Mouriski comes with over a decade of sales and sales finance experience within management and leadership roles from notable companies such as Beam Wine Estates and Delicato Family Vineyards. Most recently, Mouriski acted as Director Sales Operations for Treasury Wine Estates. During his time in the role, he elevated their national sales organization through a set of initiatives to grow his team’s sales capabilities.

”This is an exciting time for C. Mondavi & Family and a unique opportunity to take the company to new heights of sales and distribution," adds David Brown, Senior Vice President, Sales of C. Mondavi & Family. “These important roles combined with the industry relationships and sales knowledge these three leaders possess are critical pieces of delivering our strategic vision.”


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