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Côtes de Provence Wineries and Chateau Roubine and Chateau Sainte-Beatrice Join Quintessential

Posted on March 28, 2019

Napa, CA – Quintessential, the fine wine import, sales and marketing company owned by father and son, Stephen D. and Dennis Kreps, has added top-rated Côtes de Provence wineries Chateau Roubine and Chateau Sainte-Beatrice to the roster of family owned-and-operated wineries they represent from around the world.

Both are owned by well-known Provencal Vigneron Valerie Rousselle. Château Roubine lies in the heart of the Var, in Cotes de Provence, between Verdon and the Mediterranean, where some of the most famous and highest-rated Rosés are produced. The land that Valerie bought in 1994 now extends to over 200 hectares, with 90 of them planted to thirteen different French varietals on chalky, clay-limestone soil. It is one of only fourteen wineries in the region with the “Cru Classe” designation, bestowed only on those whose wines are recognized at a higher level of quality.

Surrounded by pines and oaks, the vineyards benefit greatly from natural drainage (Roubine means “brook” in the French Provencal dialect) and from the winery’s philosophy to forge an optimum association between the most advanced technology and the scrupulous application of the rules of sustainable agriculture.

Nearby is Chateau Sainte-Beatrice, in existence nearly 40 years, with vines between 30 and 60 years old that cover over 50 hectares in a mix of noble red grapes, including Grenache, Syrah, Cabernet Sauvignon, Merlot and Cinsault, as well as Semillon, Vermentino and Rolle white varietals. On hillsides in the Argens River, favored by a southern exposure, these vineyards are able to take full advantage of the Provencal sun and good irrigation to produce fresh and aromatic Rosés that speak to the wineries motto of “quality and tradition.”

According to Dennis Kreps, “the high-quality reputation of Chateau Roubine and Chateau Sainte-Beatrice, coupled with a history linked to the development of Provence as far back as the 1300s, makes them compelling brands to market and sell in the US. With the dynamic Valerie Rousselle, and her son Adrien Riboud, at the helm of these properties, we have two wineries that fit perfectly among our family owned-and-operated producers. Their wines are great contenders in the highly-competitive French Rosé category.”

Born in Saint-Tropez, Valérie worked in the French hotel and hospitality industry until she visited Chateau Roubine and immediately fell in love with the beautiful Chateau, that dates back to the 18th Century, and the exceptional vineyards surrounding it. They reminded her of her childhood, largely spent in the region.

To improve her professional wine knowledge, Valérie attended the University of Suze-La-Rousse where she obtained her Certificate of Oenology and Viticulture. She is a past-president of “Crus Classés,” vice president of the Wine and Business Club of Marseille, and was instrumental in the creation of Les Eleonores de Provence (an association of women business owners who foster the Provencal heritage and lifestyle). As its vivacious president, Valérie has steered this revolutionary group into the 21st Century.

The Chateau’s land is steeped in antiquity. Julienne, one of the famed “Roman Roads” (like the Appian Way) ran through the current vineyards, giving the land a strategic position. The first recorded mention of Chateau Roubine dates back to the 14th Century, when it was owned by the Knights Templar, who sold it 1307 to the Order of St. Jean de Jerusalem. From the 15th Century forward, it was owned by a number of famous Provencal wine families.

In 2009, Valerie turned an old farmhouse on the Chateau’s property, overlooking the vineyards and a Mediterranean forest, into a typical Provencal guesthouse called Le Mas des Candeliers. A few years later, she developed a range of artistic endeavors at Chateau Roubine, including an art gallery in the Chateau’s cellar, an Opera Festival, and a series of outdoor Jazz Concerts in front of the Chateau, in an effort to promote wine tourism and help raise the profile of her wines.


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