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3 Badge Mixology Introduces La Pivón Vermouth from Spain

Posted on September 12, 2018

Sonoma, Calif. (September 12, 2018) – 3 Badge Beverage Corporation is entering the growing vermouth category with the introduction of La Pivón, a premium vermouth from Spain. La Pivón Rojo and La Pivón Blanco are being released both domestically and internationally in September by 3 Badge Mixology.

Ideal as craft cocktail mixers as well as aperitifs for sipping on the rocks, La Pivón vermouth honors the traditions of Madrid and fine Spanish vermouth. In true négociant style, 3 Badge Beverage Corporation partnered with the only vermouth producer in Madrid to make La Pivón, and the result is an elegant, flavorful drink that captures the authenticity of Spanish vermouth.

“Spanish vermouth is very distinctive, and we have been painstaking in our mission to offer an authentic vermouth from Madrid that is the very highest quality,” said August Sebastiani, president of 3 Badge Beverage Corporation. “La Pivón is versatile and can be enjoyed on its own and doesn’t necessarily need to be mixed, although it complements the other spirits in our portfolio very well in craft cocktails.”

La Pivón Rojo and La Pivón Blanco are made with the Airén and Malvar wine grapes grown in Spain. The herbal portion of La Pivón starts with a “mother” from a previous batch, before a proprietary mix of local herbs and flavors are added to the blend to sit for a full day. The liquid is then filtered and bottled.

Vermouth is a way of life in Spain, where La Hora del Vermut (The Vermouth Hour) is observed by many on a daily basis paired with tapas. La Pivón is a Spanish slang term meaning “a very attractive person,” and it was chosen as the brand name to highlight the beauty of the flavors found in this vermouth. La Pivón’s elegant, curved bottle is unique among vermouths, and it captures the history and traditions of Spain in a contemporary package. The suggested retail price for La Pivón is $29.

La Pivón is available from 3 Badge Mixology, the spirits division of 3 Badge Beverage Corporation. 3 Badge Beverage Corporation is based in Sonoma, California, and was founded in 2009 by August Sebastiani. The company offers a diverse collection of craft spirits, and its mission is to over-deliver on quality and value. In addition to La Pivón, the company also makes Uncle Val’s Handcrafted Gin, Kirk & Sweeney Rum, Pasote Tequila and Bozal Mezcal. 3 Badge Beverage Corporation is located at 32 Patten Street, Sonoma, CA 95476. Additional information is located at

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