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Guarachi Wine Partners Launches New Wine Brand: BACON

Posted on February 08, 2018

(LOS ANGELES, CA) February 6, 2018 -- There are two types of people in this world: those who love BACON and those who are wrong. Today, Guarachi Wine Partners, a well-established marketer and innovator of fine wine for 33 years, announced the launch of BACON, a Rhône style red blend from the Central Coast of California. The dark, red fruits with hints of peppery spice, wrap around bold, rich and juicy flavors that embody a wine created specifically to compliment any meal – just like America’s most craved food: BACON.

Recognizing the obvious trend in food-themed wine, Alex Guarachi, CEO of Guarachi Wine Partners, realized something major was missing in today’s innovative wine market: BACON. Inspired by true Americana “farm-to-table” traditions, combining savory ingredients to create mouthwatering meals, the brand was harmoniously born. From a backyard BBQ to the urban chic dinner party, BACON is the wine to unite us all.

“The vision behind BACON came from my desire to create a one-of-a-kind wine that could be enjoyed by the masses,” said Guarachi. “I recognized an opportunity with the premiumization and customization of domestic blends, and set out to create something special. In doing so, we added fruit from my Napa Valley Estate (Cabernet Sauvignon and Syrah encompassing 15% of the blend) and found the perfect balance to produce amazing quality with the right taste profile. BACON is not just another commodity, it’s a lifestyle; a staple for every meal. Plus, the fact is: who doesn’t love BACON?”

Now, just before Valentine’s Day, BACON is Guarachi’s fifth consecutive innovation product and most ambitious to date, following four recent successful incubator brand launches. Rhône-based and aged in oak for 12 months, BACON bursts of spiced brambleberry jam and burnt caramel, opulent structure and approachable, ripe tannins making this wine a match made in heaven for any wine consumer. Moreover, in keeping with the one-of-a-kind theme, BACON includes a real wood label, reminiscent of a butcher's chopping board. BACON is incredibly priced at $19.99 and available at select retailers.

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Headquartered in Los Angeles and founded by Alex Guarachi in 1985, Guarachi Wine Partners is a privately held global importer, marketer and innovator of fine wines from Argentina, Chile, France, Italy, Spain and the United States. Its renowned brands include: BACON, Black Ink, Bodega Norton, Castillo de Monseran, Deor, Gran Sello, Guarachi Family Wines, Kaiken, King Malbec, Montes, Nobilissima, Santa Ema, Surf/Swim, Tensley and The Pedaler. To learn more about Guarachi Wine Partners and its products, visit, or follow on Facebook, Instagram and Twitter.

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