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Three Thieves Wines Announces National Launch of New Red Blend

Posted on May 11, 2016

St. Helena, Calif., May 11, 2016 — Three Thieves wines today announced the national launch of a new Red Blend, adding a fifth varietal to the portfolio that already includes Chardonnay, Pinot Grigio, Pinot Noir, and Cabernet Sauvignon.

Red Blends are the #1 varietal in the Super Premium ($7-9.99) segment. This category continues to grow at 13.6% and is propagating faster than any other product in the top 15, according to the Nielsen database.* Following the wine’s national launch and distribution this April, the Three Thieves Red Blend has also continued to grow on and off premise. This wine is a bold, predominately Zinfandel-based (37%) red blend sourced from a variety of California’s best vineyards, consisting of three additional varietals, Merlot (32%), Cabernet Sauvignon (20%) and Syrah (11%) and offered at a suggested retail price of $7.99. The Three Thieves Red Blend is lavish and rich, infused with French and American oak enhancing the berry flavors with silk ribbons of toasty, sweet oak notes that linger to a smooth finish.

Founded in 2001, Joel Gott, Roger Scommegna and Charles Bieler represent the Three Thieves. Fifteen years later, the trio is now considered “Liberators of Fine Wine,” providing consumers with quality varietal wines at reasonable prices. Their first release, a Zinfandel in a retro glass jug was so successful that a Cabernet and Chardonnay soon followed. The Three Thieves have also introduced Bandit wines, packaged in eco-friendly, reusable Tetra Paks as well as The Show, using grapes from prime growing regions around the world. The Three Thieves Red Blend 750 mL size is now available on- and off-premise in national accounts, chains, liquor or local convenience stores.

*Source: ACNielsen Total Retail – 26 Weeks Ending 01/02/16

About Three Thieves Wines

Three Thieves wines were founded in 2001 by Roger Scommegna, Joel Gott and Charles Bieler. The Three Thieves believe, “great wine is not a pleasure reserved for kings, but rather a privilege of life – something for everyone to enjoy.” The portfolio includes a Chardonnay, Pinot Grigio, Pinot Noir, Red Blend and a Cabernet Sauvignon. The Thieves are also founders of The Show, wines sourced from around the world as well as Bandit Wines, wines packaged in eco-friendly, reusable TetraPaks, available in three different sizes. The trio has also established a partnership with Paul Newman, introducing a line of wines under his popular Newman’s Own brand. All four of these brands are collectively in partnership with Trinchero Family Estates, wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. Visit www.threethieveswines.com to learn more.


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