Sutter Home Family Vineyards Announces Launch of New Sangria
St. Helena, Calif., June 3, 2015 – Sutter Home Family Vineyards is pleased to announce the nationwide launch of its newest release, a California-style Sangria. Featuring an easy-to-sip style and an approachable price point, this Sangria brings together the bright, juicy flavors of fresh oranges, berries, lemons, limes and deliciously fruity premium California wine.
Sutter Home Sangria is inspired by traditional Spanish Sangria, but this wine has a distinctive California style—it’s lighter and juicier with subtle hints of citrus and spice, making it the perfect choice for festive social occasions. Wine drinkers today are increasingly turning to Sangria as the perfect refreshing beverage to enjoy at backyard BBQs, summer picnics, and many casual social events, driving the category up +7.2%* in dollar sales versus a year ago. “With the increasing popularity of Sangria, the timing is perfectly aligned for the brand to introduce our own version,” says Wendy Nyberg, vice president of marketing for Sutter Home. “The Sutter Home Sangria brings together what consumers love about wine and flavor, satisfying their need for a real wine that also provides a festive, fruity, and fun experience.”
According to Nielsen, total retail sales in the $4.00 - $6.99 Sangria 750mL price segment is showing growth up 8.5%* versus last year, which makes this a great opportunity for Sutter Home.
The Sutter Home Sangria is made from 100% premium California red wine. The winemaking team ferments the juice in stainless steel to preserve a fresh fruit character. A hint of natural residual grape sugar is added to the wine giving it just the right amount of juicy sweetness. The final blend is then infused with all natural fruit essences and spices.
Affordably priced at $5.99 for the 750mL and $5.99 for a single-serve 4-pack, the Sutter Home Sangria continues to build upon Sutter Home’s legacy of delivering top quality wines at a great value. This wine is available now nationwide.
*Nielsen Total Retail data ending 26wks 4/25/15
About Sutter Home
When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile and changed the way Americans enjoyed wine by offering high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent family-run winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187ml in light-weight plastic bottles, and was one of the first wineries to produce Moscato over 60 years ago. With a fresh new label in 2013, Sutter Home continues to reflect the evolution of the brand and its consumers with 20 different varietals to choose from. For more information visit www.SutterHome.com.