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Family Memories of Sonoma Inspire New Wine Brand

Posted on October 22, 2014

(Sonoma, CALIF) – A new wine brand, Gehricke, has been born in Sonoma. The inaugural release is the Gehricke 2012 Los Carneros Pinot Noir, a small lot wine from brothers-in-law August Sebastiani and Kendrick Coakley, two Sonoma County wine guys inspired by both the history and viticulture of Sonoma.

“Growing up in Sonoma, we spent a lot of time exploring the area. I have memories of discovering places, and memories of old dusty roads that led to forgotten vineyards and properties… Gehricke is a tribute to one such road,” said August Sebastiani, Gehricke Wines proprietor and president of The Other Guys. “Today, my brother-in-law Kendrick Coakley and I explore rural, premium wine sub-regions throughout Sonoma County, seeking fruit from the finest vineyards. We are meticulous in this effort. With Gehricke we are focused on producing small-lot wines made with minimal intervention, and a true representation of the sourced appellation.”

The Gehricke 2012 Los Carneros Pinot Noir, made from 100 percent Carneros Pinot Noir, has immediately received rave reviews including a 95-point rating from The Tasting Panel Magazine, as well as a 91-point score from Wine Enthusiast Magazine. It was gently pressed and then underwent an extended maceration before being fermented in small lots, which resulted in complex aromas and flavors. It was aged for nine months in French oak before the limited production of just 1,050 cases were released.

“Our inaugural release from Gehricke presents a translucent, bright crimson color and aromas of red fruit, smoky earth undertones and meaty leather, with a hint of white pepper. A velvety mouthfeel opens up to explosive flavors of juicy raspberries and strawberries, blended with subtle notes of cocoa powder. A tinge of anise is complemented by appreciable spice and well-integrated oak structure. The mid-palate is smooth, followed by lingering mild acidity and a memorable finish,” said winemaker Kendrick Coakley.

The new Gehricke 2012 Los Carneros Pinot Noir has an SRP of $40, and is available in premium restaurants and retail outlets in select regional markets across the United States.

About The Other Guys

The Other Guys – Laid-Back Guys, Stand-Out Wines – is a family-owned wine company based in Sonoma, California. August Sebastiani, who leads The Other Guys, is a member of the Sebastiani Family that has been making wine in Sonoma for more than 115 years. The Other Guys portfolio of California wines includes evolving brands such as Leese-Fitch, Pennywise, Plungerhead, Hey Mambo, Moobuzz and The White Knight. The wines from The Other Guys are everyday luxuries available nationally. For more information visit www.TOGWines.com, on Facebook at www.facebook.com/togwines or follow on Twitter @TheOtherGuys.


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