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Cakebread Cellars Launches Limited-Edition "Phoenix" Rosé Wine to Benefit Napa and Sonoma Valley Fire Relief Efforts

Posted on February 12, 2018

Napa Valley, CA, February 12, 2018 . . . What do you do when Mother Nature hands you fires and smoke during the 2017 California grape harvest? Cakebread Cellars, one of Napa Valley’s signature wineries, responded to the challenge by making a limited-edition rosé wine, specially crafted to support the Napa and Sonoma Valley wildfire recovery efforts.

Named Phoenix Rosé, this small lot wine (240 cases) pays tribute to the strength and resilience that the Napa and Sonoma communities demonstrated following the October 2017 wildfires. 100% of the wine’s profits will be donated to the Napa Valley Community Foundation (NVCF) Disaster Relief Fund which actively supports families and businesses in the North Bay community.

“Even the worst wildfires in Northern California history could not destroy the spirit of our wine community,” said Cakebread Cellars president and CEO Bruce Cakebread. “Nor could they negatively impact the wines of the 2017 vintage which we feel confident will be just as memorable in quality as they were in the making.”

Winery chairman Dennis Cakebread said of the fires, “We were fortunate that our talented employee team was safe, that our winemaking facilities were undamaged and that our vineyard losses were limited to 6-7 acres of newly planted vines in the southeastern corner of Napa known as Suscol Mountain.”

“Our thoughts continue to go out to those Napa and Sonoma neighbors who experienced more significant impact. Working together, we know that we will make Napa and Sonoma Valleys as strong as ever.”

Made from cabernet sauvignon grapes, the 2017 Cakebread Cellars’ Phoenix Rosé offers aromas of raspberry, strawberry and mineral which give way to flavors of fresh green apple and cherry. Bottles retail at $27.50. Sales are limited to AK, AL, AR, AZ, CA, CO, DC, FL, HI, IA, ID, KS, MA, ME, MN, MO, ND, NE, NH, NM, NY, OR, PA, SC, TX, VT, WA, WI and WY. More information is available online at the Cakebread Cellars website ( or by phone at 800-588-0298.

About Cakebread Cellars

Located on Highway 29 in the heart of Napa Valley, Cakebread Cellars was founded in 1973 by Jack and Dolores Cakebread, whose sons, Bruce and Dennis, operate the winery today. Over its 40+ years, the winery has earned a reputation for exceptional wines and gracious hospitality. Its success is built on quality, consistency and continuity – not only in grape-growing and winemaking, but in the dedicated people who create Cakebread Cellars’ world-class wines.

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