Guarachi Wine Partners Introduces tenshen Rosé
LOS ANGELES, CA (March 2017) – Guarachi Wine Partners is pleased to announce the launch of tenshen rosé. This new varietal is a line extension of the highly successful tenshen red and white wines.
Crafted by winemakers Joey Tensley and Alex Guarachi, tenshen rosé is poised to follow suit, with a masterful expression of Rhône varietals from Santa Barbara County. The 2016 vintage blends Syrah, Mourvédre, and Viognier, creating a brilliant pink color, phenomenal structure and texture with a clean, fruity finish. SRP $19.99.
Tensley has built a reputation for his aptitude with California Rhônes under his other renowned label, Tensley Wines. The tensh?n brand was created in partnership with vintner and veteran importer, Alex Guarachi, who is President and CEO of Guarachi Wine Partners.
“The tenshen brand has rocketed to instant success since we first introduced the brand in late 2014,” said Guarachi. “The reception of the Rhône-style red and white blends has been phenomenal. Both have been highly praised by critics and consumers, so it seemed like a natural progression to make a bit of rosé from the high quality Syrah, Mourvédre and Viognier we were already working with.”
tenshen rosé may be found in stores nationwide. To find the nearest store, visit www.tenshenwines.com.
The name tenshen is a play on words that nods to Tensley’s winemaking acumen and the tension that occurs with harvesting. Tension is a tenacious energy that a wine possesses, inspired by the process of picking at the just-ripe-enough precipice and then getting out of the way. Alex Guarachi and Joey Tensley believe that great wine is all about tension and the elusiveness of this characteristic. As such, the labyrinth design of the label is emblematic of this puzzle or challenge that winemakers face.
ABOUT GUARACHI WINE PARTNERS
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 32 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the U.S. and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Fleur, Guarachi Family Wines, Kaiken, King Malbec, Lea, Montes, Nobilissima, Riccitelli, Santa Ema, Surf Swim, tenshen and Tensley Wines.