Air Canada is betting that the goodwill generated by free drinks will translate into increased customer loyalty and satisfaction.

The Senate is studying Bill S-202, a revival of legislation Brazeau sponsored in the last Parliament. The previous bill died on the order paper when the spring election was called.

A recent recovery in shipments to the U.S. faltered in August.

Norway's Felice Capasso has won the title of World Class Global Bartender of the Year 2025 at the Toronto-hosted annual ceremony.

Air Canada's latest move swaps baggage goodwill for onboard generosity--offering free beer and wine in economy class as it fights back against traveler frustration and falling U.S. traffic.

Thanks in large part to the patriotic "Buy Canadian" movement, which has changed consumer habits and reshaped parts of the retail landscape, winemakers across the country say they're enjoying a rare and fruitful moment.

US distillers also saw sales to the UK and Japan both fall by more than 20% in the second quarter.

The latest ABS trade stats have revealed South Australian wine producers sold an additional $6.4 million of wine (an increase of 15.6 percent) to Canada in the five months after the country's largest liquor retailer made the decision to remove U.S. wine from its shelves.

Outshinery, a leader in photorealistic product imagery for wineries and beverage companies, launched Outshinery Lite, a new self-serve platform that provides fast, high-quality wine bottle images for the growing needs of wineries around the world. Outshinery Lite allows vineyards and wine producers to create ready-to-use photorealistic imagery of expanding product lines quickly in under an hour, with a flat rate of US$29 per image.

After asking a few strategic questions about the US wines they have enjoyed in the past, the Grape & Wine Festival's Great Canadian Wine Coach will provide customized Niagara VQA wine suggestions with similar characteristics and flavour profiles. Colour-coded cards will help attendees quickly find new favourites from the over 100 Niagara wines available for tasting in Montebello Park during the Festival.

The past year has tested the resolve of B.C. producers. A deep freeze and a political ping-pong match with Canada's southern neighbour have left wineries bruised but more determined than ever to pour some great wine. Last year's record-breaking cold snap wiped out nearly an entire vintage, leaving the province's wine producers with more than just a bitter taste in their mouths.

New Brunswick-based Moosehead Breweries has announced it will stop selling its beer in bottles at the end of the year.

For the first quarter of its 2025-2026 fiscal year, which ended on June 21, 2025, the Société des alcools du Québec (SAQ) has reported net income of $307.5 million, a $0.9 million or 0.3% increase from the corresponding quarter of the preceding fiscal year.

This launch marks the latest chapter in Chivas Regal's ongoing partnership with Scuderia Ferrari HP -- a collaboration that reflects shared values of passion, determination and ambition and celebrates a collective pursuit of excellence. It offers fans a glimpse into the high-stakes precision of a Scuderia Ferrari HP pit stop -- a world where milliseconds define outcomes, and persistence is everything.

Corby Spirit and Wine Limited ("Corby") and Vinarchy North America, Inc. ("Vinarchy") announced today that they have entered into an agreement providing Corby the exclusive rights to represent certain Vinarchy brands in Canada for the next two years, effective as of September 1, 2025.

Canada will remove all tariffs on U.S. goods covered under the Canada-U.S.-Mexico Agreement, including wine. Wineries across the country continue to suffer economic harm from province-wide bans on U.S. wine sales.

Affected products are mainly rosé and boxed wines, ready-to-drink cocktails, and certain beers and liqueurs not suitable for prolonged storage.

Off the Grid Organic Winery is proud to announce their latest release, aptly named In Loving Memory, a deeply personal wine dedicated to the late father of winemaker and proprietor, Sheri Paynter. The unique red blend is a tribute to the heritage and long history of the family's farming in the Okanagan, while connecting the past, present, and future, with a story that began decades ago.

A proud South Okanagan local, Sheila grew up surrounded by vineyards and has watched the area evolve into a world-class wine destination. Her thirst for discovery took her to Ottawa for a bachelor's degree in journalism, which launched several adventures spanning Japan, Greece, Ireland, Scotland, Montreal and Vancouver.

The new VQA varieties will expand options for vinyards, especially those outside of Niagara.