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Greenopia Rates Top 25 Major Wine Labels

August 02, 2011

We've long speculated at Wine Business that if the industry as a whole could address the sustainability issues related to using glass bottles a substantial difference could be made in decreasing our carbon footprint. Greenopia points this out as a major hurdle facing the industry as well.


Today Greenopia updated its comprehensive rating of 25 major wine labels in terms of sustainability. At the top of the list, receiving 4 leafs out of a possible 4, were Benziger Family Winery and French Rabbit. Alma Rosa and Frog’s Leap were next greenest, scoring 3 Greenopia leafs each.

The most notable impact of wine production is the amount of water required during its life cycle. In fact, wine is one of the most water-intensive beverages per unit of production on the planet. Wine bottles also have a significant environmental impact associated with their production and transportation, something only a few wineries have addressed. How does a green wine enthusiast know which wines are most eco friendly?

The study completed by Greenopia, and available for free on its website, strives to answer this question. The ratings were completed as part of Greenopia’s mission to educate consumers on issues pertaining to environmental impact and health on a purchasing level.

“The wine industry as a whole has made a strong effort in changing its growing practices,” said Doug Mazeffa, the Research Director of Greenopia. “Even many of the largest commercial wineries practice some general sustainable farming practices. But, Benziger and French Rabbit really stand out with the commitments they have made to be greener.”

Greenopia used a comprehensive set of criteria to determine the wine company ratings. Data was collected from the companies themselves pertaining to the growing practices, transportation, building logistics, and attributes of the wine packaging. Weights were set based off the relative life cycle impacts of each criterion during wine production.

Major wine labels Sutter Home, Stag’s Leap, Jordan Vineyard & Winery, Franzia, and Kendall Jackson received 2 Greenopia Leafs. Robert Mondavi, Corbett Canyon, Bonny Doon, Chateau Ste. Michelle, and Cakebread received 1 Greenopia Leaf. The most improved vineyard for the 2011 guide was Jordan Vineyard and Winery.

“We were surprised to see so many wineries that hadn’t addressed the environmental impacts associated with their glass bottles. Glass bottles not only have a large production burden, but their heavy weight gives them a high transportation impact as well. We hope that wineries and consumers will mutually embrace greener containers for wine in spite of their perceptions about quality,” says Gay Browne, founder of Greenopia.

Greenopia employs its award-winning eco-analysis method to deliver actionable green-assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's targeted marketing methods to effectively reach consumers making greener choices.

About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating and ranking of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To find out more, please visit

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