Wine Clubs continue to flourish and have by no means reached a saturation point. In fact, wine clubs operated by U.S. wineries have been growing at double digits - they tripled over three years.
How do we know this?
It’s just one of the data points that emerged in last year’s Direct to Consumer Survey, conducted by Silicon Valley Bank and Wine Business Monthly.
As the chart below illustrates, for most small wineries, which means most wineries, DTC sales are everything.
So how does a winery benchmark itself to see how it’s doing while getting a handle on industry best practices?
By taking the 2017 DTC Survey, of course.
While topline data from the 2017 survey will be published in the July Wine Business Monthly, more detailed results will only be available to those who take the 10-15 minutes to complete the survey - time well spent. Take the DTC Survey Here