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January 16, 2017 | 3:00 PM

Every year, when Wine Business Monthly creates our annual list of Top 10 Hot Brands, we look for vintners, growers, wineries and wines that are making a statement in our industry. Quality is always an important consideration, but Hot Brands is more than a list of the “best” or most interesting wines we’ve tasted during the year.

Through the years, the definition of “hot” has changed for us. When the list was first created, an oversupply of wine created a market full of “critter labels” and high-production, low-priced brands that would sell like “hot”-cakes. Eventually oversupply part of the wine cycle ended and so did that particular meaning of this list. Now, the Top 10 Hot Brands list delves into what it means to be a part of the American wine industry, part of the American wine culture. And that culture is increasingly more diverse.

This year, we’ve selected wines from pioneers, newcomers, long-standing winemakers and more. While each may grow a different grape or go about making wine in unorthodox ways, all the winemakers selected reflect the diversity that is the wine culture in the United States and all have an innate desire to produce something they, and the consumer, will love.

In the end, this list is comprised of wines that we here at Wine Business Monthly would serve to winemakers. We are releasing the Top 10 Hot Brands, one per day, in no particular order, leading up to the Unified Wine & Grape Symposium. Wine Business Monthly will be serving these wines to winemakers, grape growers and industry members at our annual gathering Bottle Bash during Unified on Tuesday, Jan. 24 at cafeteria 15L.

LVVR Cellars

NV Blanc de Blanc
Keeping it Local in Lodi
 

In the long-established wine region of Lodi, California, one man is forging a new category: sparkling wine.

That’s not to say he’s reinventing the wheel, or even the first to make a Lodi sparkling wine, but he certainly saw an opportunity to fill a gap in the region, and is capitalizing on it.

For Eric Donaldson, Lodi has been a great stepping stone. He has been welcomed by the Lodi community: with low barriers to entry, friendly winemakers and growers and high-quality fruit, Lodi was the perfect place for him to start his winery, and now he wants to give back.
 

The full story on LVVR Cellars ~ and all our Hot Brands ~ will be available in our February 2017 issue of Wine Business Monthly. You can come by our booth (#1620) at Unified and pick up a copy or click here to subscribe to WBM.
 

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