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March 26, 2014 | 7:45 AM

“I was recently blown away to find that some take the ‘big drink’ to the extreme, using something I call the ‘big gulp’ approach. I’ve heard about 24-, 48- and even 72-hour irrigation applications using drip, which equates to roughly as many gallons applied per vine each irrigation. I don’t even apply that many gallons to vines all season!”
-Mark Greenspan, Advanced Viticulture

From the article "Vineyard Water Management During a Drought," page 38 in the April 2014 issue of WBM. Click here to subscribe to WBM.

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