“The key headline for the industry, from a consumer-oriented standpoint, is that wine is becoming a social beverage. It’s no longer perceived as an elitist beverage that should only be consumed at formal occasions.”
-Stephanie Gallo, director of marketing, E&J Gallo
From the article "Industry Outlook & Trends," page 22 in the February 2014 issue of WBM. Look for the February issue at our booth #1324 at the Unified Symposium. Click here to subscribe to WBM.