Three leading California viticulture and enology educators join industry leader and education advocate Jerry Lohr at WiVi Central Coast next week for a panel discussion about the latest research and the benefits of the university system for the wine industry. The panelists include: Dr. Jim Cooper from California Polytechnic State University at San Luis Obispo, Dr. James Kennedy from California State University at Fresno and Dr. David Block from the University of California at Davis. This is the first time these educators have gathered on the same stage.
To help broaden this discussion beyond the 800-plus wine industry leaders that are expected at the symposium and trade show, Wine Business Monthly distributed a short survey to get as much industry input as possible. Responses received from the survey will help drive the discussion.
If you would like to take the survey, please go here. The survey is nine questions and will take less than five minutes. We're accepting responses until this Friday.
When asked which areas of research benefited their businesses the most, as of last night 61 percent of respondents said viticulture; 57 percent, enology; and 35 percent, sales and marketing. Other responses included microbiology, tannin management, grape development, bottle shock, detection and control of exotic pests, finance, tax, tourism and DTC.
We also asked survey recipients if any areas of research have helped their businesses lately; below are some of the responses we received.
It is hard to be narrow on this. From the clean clonal material to deficit irrigation. This industry has been dramatically reshaped based on the research universities have done. Most recently, awareness of Red Blotch and appropriate response to the LBAM and EGVM have been critically important.
Management of contaminating microbes
Tannin, oxygen, sanitation, advances in winemaking products, organic vineyard spray developments, brett, filtration updates, climate change, vineyard pests and diseases
California harvest reports helped in deciding what blocks of varietals to plant
Oxygen uptake/management research
European Grape vine Moth, Red Blotch Disease
Sales and marketing via SSU Wine Business
ETS research on barrel cleaning
Low Amine ML Bacteria, leaf necrosis due to nitrogen (young leaf curl)
Generic info that allows for ideas to germinate without a specific planned target
To register for WiVi Central Coast 2013, go here. If you can't make it, look for coverage about this panel discussion and more in future issues of WBM's print and on-line publications.