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February 20, 2013 | 11:00 AM

Danny Brager, VP-group client director for Nielsen's beverage-alcohol team:

"I keep saying, 'What is the next big thing?' And I don't know what the magical answer is."

But it "feels like there is a need for something because beer and spirits are doing a lot [innovation] right now and I think that's helping them." 

Read more here.

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