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December 20, 2012 | 1:45 PM

From time to time WBM will post new releases on our blog. This just in:

Trinchero Family Estates will launch a new wine brand on January 1, 2013. Echo Bay’s first vintage is a 2012 100 percent New Zealand Sauvignon Blanc with a Marlborough appellation and a suggested retail price of $12.99.

New Zealand began producing Sauvignon Blanc in the 1980s, the varietal credited by many for putting New Zealand wines on the map. Sauvignon Blanc has been gaining increasing popularity in the US in the past five to 10 years by offering consumers a fresh taste profile with exceptional quality and value. The New Zealand wine category is now up 24 percent over last year, with Sauvignon Blanc as the No. 1 varietal from New Zealand and sales up nearly 26 percent (Nielsen).

The winemaker behind Echo Bay is New Zealand native, Nick Goldschmidt, who has produced more than 100 wines which received 90 pts and above from the industry’s top wine ranking publications. Nick’s 20-plus years of winemaking expertise has gone into world class wines from New Zealand, Australia, Chile, Argentina, Portugal, Mexico, Spain, Italy and the leading wine regions in the U.S.

Jamie from Beverage Trade Network responds:

Nice Looking Label. I think it will help people and trade educate more on the great Sauvignon Blancs Chile makes now.

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