August 22, 2016

BEHIND THE STICK: THE CHANGING BARTENDER

 The last 30 years in the booze business has seen fundamental shifts in all aspects. The industry has consolidated at all levels: manufacturer (supplier), distributor, and retailer. Consumer preferences have gone from whiskies to vodkas and back to whiskies. Mass-produced brands are losing ground to craft and micro distillers. The cocktail has reemerged with a vengeance.