It's the nature of the wine business. Because it takes years to plant a vineyard, harvest the grapes, ferment, blend, age and bottle the resulting wine, it can be challenging to spot trends or to jump on the bandwagon once the wheels are set in motion. By the time a winemaker reacts to the sales trends, the winds can change due to the cyclical nature of the business. That’s one reason grape growers often stick with the better-known varietals they know will sell year after year.
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