The following article illustrates the business cycle of the juice grape market. Long-term demand for juice has been stagnant. Long-term demand for boutique and local wine has been growing slowly. At the moment the U.S. wine industry is hitting its stride and in a very different stage of the price cycle. In fact, the U.S. wine industry is providing an important buffer to juice grape growers, which are finding more and more of their commodity being used in fermented and craft beverages.