Winebusiness.com - Homepage for the Wine Industry

September 15, 2011

California needs to be careful it doesn't price itself out of the market 15 comments

California wine is just too expensive. It really is. Not all of it, to be sure. There’s a lot of expensive wine that’s worth the price. But there’s a ton of badly made, mediocre wine that will set you back an arm and a leg, and that’s a real drag.