Winebusiness.com - Homepage for the Wine Industry

March 09, 2010

Why Worry About Social Media and Dominating the Millenials when Your Wine Sucks?

Sales of our third label are down, way down. It is mindboggling, because the goofy-ass name we gave it did great in test markets- Who doesn't want a wine named Crazy Bear Charbono-nay-- a tasty blend of late harvest Charbono and stainless steel Chardonnay?