June 24, 2009

Why Wine Costs What It Does; Part 3 - High and Low End Producers

The prior posts have dealt with No Frills Vineyards. There is a whole gamut of producers that seek to appeal to buyers at lower or higher price points. The big megawinery (e.g., Gallo) can obtain all their source materials (grapes, wine and packaging) for less than No Frills can.