Winebusiness.com - Homepage for the Wine Industry

June 19, 2009

Breaking Down the Bitchy Relationship between Wine Magazines and Wine Retailers {plus: Showcasing a Trio of True Independents}

The patchwork quilt of wine retailers across America and traditional (print) wine media enjoy a rather peculiar relationship. It began to take shape, like the wine boom itself, in the 1990s, when several magazines decided that their primary role was to respond to the burgeoning supply of wines by pouring on the ratings.