FRIDAY, DECEMBER 13
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FRIDAY, DECEMBER 13
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Wine Business Monthly Dec 1, 2024 Issue
WINEBUSINESS MONTHLY

The Industry's Leading Publication for Wineries and Growers

Winemaking Calculators
Metallized films with AD CleanFlake Technology.
Press Release

Avery Dennison Metallized Films with AD CleanFlake Technology Recognized by Association of Plastic Recyclers (APR) for HDPE and PET Recycling

Avery Dennison and APR are Working Together to Drive Recycling Education and Promote Circularity
by Avery Dennison Label and Packaging Materials
Jun 14, 2023

MENTOR, OH., (June 13, 2023) — Avery Dennison today announced that its metallized films with AD CleanFlake™ technology have been recognized by the Association of Plastic Recyclers (APR) for HDPE and PET recycling. The company becomes the first to be recognized for offering a portfolio of metallized label solutions capable of working with the recycling systems to enable rigid plastic recycling.  

This recognition results from a study spearheaded by Avery Dennison and the APR to test the performance of larger metallized labels (30 square inches) in the recycling process. Previously, the APR only recognized metallized labels under two square inches as complying with its critical guidance for HDPE and PET recycling. It was believed that larger metallized labels would cause a plastic bottle to be rejected by a recycler’s metal detection hardware. The results of the study confirm that these metallized films can be a total of 30 square inches or below and be recognized in existing recycling streams. 

“We’re pleased to work with the APR to drive education around the compatibility of films with the recycling process while ensuring our own products promote circularity,” says Anh Marella, senior marketing director, strategic innovation and sustainability, Avery Dennison. “As a leading global provider of labeling solutions, Avery Dennison recognizes its responsibility to work with the industry to increase plastic recyclability. Advancing the circular economy is among our key sustainability priorities.”

This APR recognition also allows brands to balance packaging aesthetics and performance with their commitments to using recyclable materials.

“Ensuring packaging is designed to be compatible with the recycling infrastructure is critical” said Curt Cozart, Chief Operations Officer, The Association of Plastics Recyclers. “Improperly designed packaging can be misdirected in the process at a time where we are critically short of material.  We’re pleased that Avery Dennison has led this effort in providing a sustainable solution while at the same time meeting the brands desire for metallized labeling.”

To learn more about the Avery Dennison Metallized Films portfolio, visit label.averydennison.com/films

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

Companies mentioned in this article:

Avery Dennison Label and Packaging Materials

Mentor, OH
The Avery Dennison wine label portfolio includes a range of traditional, contemporary and specialty papers and films. Avery Dennison has the right wine label materials to express your unique brand story. learn more