"We really did see the results of good weather in tourism, and consumer visits to the bench," Baird said. "We definitely saw the benefits of no smoke."
Despite concerted marketing efforts from the wine industry, Nielsen data shows millennials are drinking more spirits and beer as well as embracing cannabis. For them, for now, wine is an afterthought. As a result, you can expect to see more premium wines in cans and other packaging innovations made to shift standard - some might say, elitist - marketing practices to appeal to emerging consumers. These won't be novelty products. They'll be authentic wines packaged for convenience and have the added benefit of reducing producers' carbon footprints.
From educational wine seminars, tastings and parties to lively lunches, winery dinners and the spectacular Bacchanalia Gala Dinner + Auction, VanWineFest offers something to please every palate.
Canada is the state's second-largest export market, accounting for $17.7 billion in goods, led by computers and electronics, accounting for 10% of the state's exports last year. California imported $27 billion in goods from Canada, led by transportation equipment.
"We are pleased to name two successors for Scott Oppenheimer's prior role of Regional President for the Control States and Canada-which has been divided into two roles, one for Control states and one for Canada-as well as the new role of Senior Vice President, Commercial Transformation & Digital Strategy,"
For the second year in a row, the Thompson Okanagan Tourism Association (TOTA) has been named the 2019 World's Responsible Tourism Award Winner at the 26th Annual World Travel Awards.
The Thompson Okanagan Tourism Association (TOTA) is excited to announce the launch of its Regional Pledge, which provides the framework for sustainable tourism in the region for all visitors.
The LOI contemplates developing a premium cannabis-infused beverage for inclusion in Eve & Co's consumer packaged goods launch and entering into a license agreement for the Girls' Night Out brand within 60 days.
The new limits are: Six litres of spirits, or roughly five 40-ounce bottles; 18 litres of wine, or two dozen standard-sized bottles; 52 litres of beer or coolers, which equates to more than 12 dozen normal-sized bottles or cans. The province quietly enacted regulations with the new amounts earlier this month. There was no press release or other apparent public announcement about the booze bonanza.
Located at the north end of Oliver, BC, District Wine Village will serve as the gateway to Canada's Wine Capital and will give 16 artisan producers the chance to create their own brand with a low capital investment and operational assistance along the way.
Wine Institute announced today the appointment of Danielle Giroux as its new Director of California Wines Canada, responsible for marketing and promotion in the largest single-country market for California wines. Giroux brings 15 years of wine industry sales and marketing experience to the role, including marketing and communications strategy, brand development and event management. She most recently served as Vice President, Marketing at Colio Estate.
Wines made from Marquette, a cold-hardy hybrid developed by the University of Minnesota, can now be classified as "VQA Ontario," just like wines made from traditional vinifera varieties, according to the Vintners Quality Alliance, the regulatory agency that enforces winemaking and labeling standards in Ontario.
Under the new agreement, CHG and its affiliates will operate as the exclusive agent for a group of Luxury brands in the extensive FFW portfolio in all provinces and territories of Canada.
When tasked with making choices for a big group, like selecting wine for the table, independent people typically make choices that more strongly reflect their own preferences, according to a new University of Alberta study examining how consumers make unilateral decisions for themselves and others.
The new, enhanced application standardizes the wine tasting and review process across mobile devices, to deliver a consistent, advanced tasting experience for all users.
Much has been written about Harry McWatters before and after his untimely death this past July, but I must add that B.C. winemakers and wine drinkers for that matter owe a debt of gratitude to him.
Starting November 6 at 9:30 a.m., wine lovers can save $10 off International Festival Tasting (IFT) tickets for the 42nd Vancouver International Wine Festival.