Wine Country Ontario is challenging Ontario consumers to discover, capture and share the moments and rich experiences of our local wine country by asking them to imagine and ultimately Tweet the 'untweetable'.

"I think this is a great addition to Kemptville," said Bob Clevely, LCBO's Senior Vice President of Retail Operations. "It's a beautiful store."

The Centre for Addiction and Mental Health is calling on Ontario to raise its legal drinking age from 19 to 21 in a bid to help curb alcohol abuse.

A local winery hoping to expand its range of operations got a setback this week when Penticton city council decided not to endorse their application to create a winery lounge.

Allan Schmidt, President and Managing Partner of Vineland Estates Winery in Vineland, was elected as the new chair of the Wine Council of Ontario (WCO) at today's board meeting. He replaces Ed Madronich of Flat Rock Cellars who has spent his four-year term sharing his passion for Ontario wines with a focus towards fostering awareness and dedication to Ontario wines by Ontarians.

The general message from the four panelists wasn't so much that the wine industry needs to be using social media -- presumably they already knew that -- but how best to use the tools available.

From the heart of Wine Country Ontario, 17 Canadian wine experts will blind taste and judge 1,100 wines from across the country at the first annual National Wine Awards of Canada.

Success extends beyond wine competitions and vineyards and into the market place as Pinot Gris is on the verge of becoming the most popular white grape in the province.

"With the addition of Canada to our regulatory portfolio, LANXESS is able to offer uninterrupted service to North American customers throughout the entire market and thereby closes an important registration gap for Canadian as well as U.S. based beverage corporations."

Sources close to the trade negotiations in Brussels say the two sides have had a relatively easy time settling on rules governing wines and spirits, although European vintners likely still view wine producers in Ontario and British Columbia as receiving preferential treatment.

Wine bloggers tasted their way around the region this week, though there was not a drop to drink at a Saturday morning breakfast in Penticton.

Local wineries are sparkling about the opportunity, saying prior conferences have resulted in significant increases in wine tourism for the host region.

Sales were up 4.4 percent to record levels on solid growth through majority of trade channels.

Tyler Harlton is making small-batch Okanagan wines in Summerland, B.C.

It's [in Penticton] due to the lobbying efforts of Tourism Penticton in partnership with social media expert Allison Markin, who saw the potential in not only using social media to promote Penticton but the larger potential in drawing a group of bloggers here ...

It would take more than four consecutive days to view every item in what just might be the world's largest wine-label collection.

To help welcome wine bloggers to the Penticton area this week, Acting Mayor Garry Litke has proclaimed Thursday, June 6 as Wine Bloggers Day in the city.

Attendees will spend June 6-8 learning about social media and blogging, while at the same time experiencing wine country and "live Tweeting" as they go. The Penticton Lakeside Resort will be the hub of the conference as the host hotel, with a packed schedule of seminars, wine tastings and menus overseen by the resort's award-winning chef, Chris Remington.

A recent Acadia University biology graduate heads a company called VITIS Mobile Winery Services, which is looking at ways to help the Nova Scotia wine industry's continued growth.

There are more than 210 wineries in British Columbia, and approximately 170 of them are in the Thompson, Okanagan and Similkameen Valleys. With apple orchards being ripped out in favour of the more profitable grape faster than you can say "ka-ching," the wild growth of this region is expected to continue.