The research was led by Danielle Gallina, who conceptualized and conducted the study while she was an undergraduate geography student at UBC Okanagan under the supervision of Dr. Jonathan Cinnamon. The study examined 141 images drawn from the websites of 16 Okanagan wineries. Gallina says these choices are not accidental. "The Okanagan wine industry uses imagery to tie taste to place," she explains. "These visuals don't just sell wine--they help construct a shared idea of what the Okanagan is supposed to look and feel like."

Four Canadian provinces are selling off the American liquor they pulled from shelves in protest over President Trump's tariffs. Some bourbon drinkers are thrilled.

The Ontario Liberal Party is calling on the Ford government to sell off millions of dollars worth of U.S.-made liquor that could expire in storage and donate the proceeds to food banks, but the province says it is still exploring options for the products.

Only two Canadian provinces -- Alberta and Saskatchewan -- are still selling US booze. Manitoba and Nova Scotia said last week they will sell their remaining inventory and donate proceeds to local charities. Others, including Ontario, have not said what they plan to do.

"We want to remain aligned with the desires of all consumers and producers -- and our research and outreach activities at CCOVI will continue to have that focus -- but this new research is really exciting for a new segment of consumers who want environmentally responsible wines with lower sugar and alcohol content."

- Nova Scotia, Manitoba selling their stock with proceeds to go to charity

Aaron Campbell, Chief of Staff and VP, Corporate Affairs, Strategy, and Sustainability will assume the role of Interim President & CEO on February 1, 2026.

Kinew said it "probably makes sense for us to consider" Nova Scotia's approach, before he began praising the decision of the Canadian provinces to yank U.S. alcohol off their shelves.

Net profit of $4M will go to Feed Nova Scotia, other community food groups