DESCRIPTION: The new Bullseye Marketing Tool from Microworks pin-points key buying groups and sales opportunities. Bullseye takes advantage of Wine Direct’s 360-degree view of customer buying habits from the tasting room, eCommerce, campaign response, referrals, wine preference, frequency of purchase and more. Bullseye comes pre-packaged with built-in campaign profiles so customers can start using it right away to identify big buyers, case buyers and frequent buyers.