Palm Bay International announced the appointment of Larry Neuringer as Senior Director of Marketing, Heritage Spirits Brands, for Palm Bay International. In this newly-created position, Mr. Neuringer will focus on strategic development, consumer and trade advertising, and key initiatives for world-class brands such as Frapin Cognac, Los Amantes Mezcal, Bauchant Liqueur, Boulard Calvados, Bottega Liqueurs, Alexander Grappa and other upcoming portfolio additions.
Mr. Neuringer will be based in New York, reporting to Alain Barbet, President of Palm Bay International Spirits. He will work closely with Stephanie Kubacki, Senior Director of Marketing, Celera Spirits Brands, who oversees marketing initiatives for Aperol, Skinnygirl Margarita, and other soon-to-be-announced portfolio additions.
Larry Neuringer, a graduate of Cornell University, has worked in the beverage alcohol industry for over 20 years and has extensive experience in strategic and commercial brand marketing. He has previously worked with Remy USA, Schieffelin and Somerset, and Lanson Champagne. Most recently he was with Pernod Ricard USA where he spent over four years as Brand Director for Chivas, Ballantine’s, and Jameson.
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 brands from four continents. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as Mexico and the Caribbean. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. www.PalmBay.com.