- Homepage for the Wine Industry

Jo Dayoan Joins Benessere Vineyards as Wine Club Director

Date: 06/08/10

Winemaker and General Manager Jack Stuart announced that Jo Dayoan has joined Benessere Vineyards as Wine Club Director. “Jo brings twenty years of expertise to this role,” Stuart explained. “Benessere’s Club members are a lively and dedicated group, and Jo will tantalize them with a broad range of offerings and events.”

Dayoan comes from Silverado Vineyards, where she directed the wine club and direct-to-consumer sales for the past thirteen years. She was instrumental in initiating online sales, creating and expanding wine club membership tiers, as well as managing direct-to-consumer compliance regulations.

“I look forward to the fantastic challenges and opportunities of working for a small family winery,” she said. “Direct-to-consumer sales have become an ever important and crucial segment of wine industry revenues, particularly for small producers. We want to expand on the great experiences our club members have, continue to offer personalized service and craft excellent wines for our members. Dedication, organization, and top-notch customer service are key components of a successful club director,” she added.

Jo’s other interests have included involvement with the Napa High Choir Choral Boosters, Napa Little League and Girls’ Softball, Manaleo Hawaiian Cultural Foundation of Napa, and the Susan B. Komen Foundation 5K walk-run fundraisers.

Benessere Vineyards, founded in 1994 by John and Ellen Benish, is located at 1010 Big Tree Road, off Hwy. 29, four miles north of St. Helena. The winery specializes in Italian varietals, including Sangiovese, Moscato di Canelli and Pinot Grigio. The name “Benessere,” pronounced Ben-ESS-eh-ray, means “well-being” or “prosperity” in Italian. It was chosen by the Benishes to convey the unique qualities of healthy living and grape growing in their charming corner of the northern NapaValley.

The company farms 32 acres of estate vineyards surrounding the picturesque winery and welcomes visitors seven days a week from 10:00 a.m. until 5:00 p.m., by appointment. Specialized tastings are available at extra charge.

Benessere’s current releases are 2006 Sangiovese ($32), 2008 Pinot Grigio ($24), 2007 Zinfandel Black Glass Vineyard ($35), 2006 Old Vine Zinfandel ($28), and 2005 Phenomenon Estate Red Wine ($60). .A Muscat aperitif and Rosato are also available, as well as special selections from the winery’s library.

Job Function: Direct to Consumer

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  yesterday at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.