Mark Feinberg started as vice president of marketing at Vintage Wine Estates in March. Previously, he had been vice president of marketing & new business development at White Rocket Wine Company.
Feinberg has been in the beverage alcohol industry since 1991. From 1991 to 1996 he was the owner/general manager of Devil Mountain Brewery in Benicia, California. He sold this business to a partnership of Sam Adams and The Seagram Beverage Company and began his career in the wine industry with Sebastiani Vineyards in 1996 as a brand manager working on domestic fighting varietal brands. In 1998, he moved to Seagram Chateau & Estate Wines Company and expanded his brand management responsibilities, as a senior brand manager, to imports (Italy – Castello D’Albola), Ports & Sherries (Sandeman), Sparkling wines (Mumm Cuvee Napa) and new brand development (San Telmo – Argentina).
In 2000, Feinberg moved to Mendocino Cooperage, a wholly owned company of Brown-Forman, as director of marketing and international sales. While at Mendocino Cooperage he created and implemented a completely new corporate identity and supporting marketing collateral materials and directly managed sales for France, Italy and South Africa. In 2002, he returned to the wine marketing side of the business at Canandaigua Wine Company (now known as Constellation Wines U.S.) as marketing director of value & fighting varietal brands. In early 2004, Feinberg gained additional responsibility for premium brands (Washington, Idaho) and new product development (3 blind moose, Vendange Tetrapak, Turner Road Appellation Series).
In July 2006, as vice president of marketing and new business development, he joined Gary Glass in the creation of White Rocket Wine Company--a new wine brand development focused on the Millennial consumer funded by Jess Jackson of Kendall-Jackson. Though profitable and demonstrating significant growth in shipments and depletions (FY10 year ended with volume at 440,000 9l cases) economic conditions necessitated the merging of White Rocket Wine Company into the parent company Kendall-Jackson and subsequent closure of the company and significant restructuring of employees in Fall 2009.