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Kate Cassidy Joins Dalla Terra™ Winery Direct® as Northeast Regional Manager


Date: 12/22/09

Dalla Terra™ Winery Direct® founder Brian Larky announced the addition of Kate Cassidy, who will be the new Northeast Regional Manager. Cassidy will manage sales in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, Vermont and Ohio, taking the reins from longtime Northeast Regional Manager Rob Forman as he moves into a newly created Co-National Sales/Brand Manager role. Forman will continue to oversee sales in Texas. Cassidy previously held the position of New England District Manager for Boisset Family Estates, bringing to Dalla Terra a total of 10 years of experience in wine sales for other prestigious companies such as Winebow and Boston Wine Company.

The Dalla Terra™ Winery Direct® roster reads like a who’s who of some of the most esteemed family-owned wineries in Italy. Each producer has played a major role in the significant strides Italy has made over the last twenty years in improving the quality of its wines. Dalla Terra™ Winery Direct® is changing the nature of the wine importing and distribution business. “Winery Direct” is the company’s mantra. Founder and owner Brian Larky’s untraditional approach to selling wine skips the national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer. This unique business model offers a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine—despite a strong Euro that has raised some prices as much as 25 percent. In spite of these unfavorable exchange rates, Dalla Terra continues to act innovatively to bring both quality and value to American wine consumers. For more information on Dalla Terra and the wineries they work with, go to www.dallaterra.com or call 707.259.5405.

Job Function: Sales/Marketing

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