Curious Cork Imports announced today it has hired Peter Baedeker as its Chief Executive Officer, following on the heels of the company’s successful launch of its newest proprietary brand, Tuscan Sun Wines. This announcement also marks Curious Cork’s expansion to a new Napa Valley office where Baedeker will be stationed.
Baedeker brings to Curious Cork nearly two decades of wine and spirits industry experience, including brand development and distribution management. Most recently, he served as Managing Director of International Business with Purple Wine Company. In this position, Baedeker led the expansion of the company’s premium import wine portfolio, as well as developed and implemented a successful strategy for all California wine exports.
“I’m thrilled to be joining Curious Cork, which has quickly built a strong reputation for identifying and importing high quality and authentic wines, as well as developing and launching exciting proprietary wine brands,” said Baedeker. “I look forward to working with the Curious Cork team to continue bringing relevant and exciting wines to market in the United States and creating new consumer favorites.”
Prior to Purple Wine Company, Baedeker was President of The Henry Wine Group in California, where he managed day-to-day operations of the business, including providing leadership to a rebuild of sales in all distribution channels (broad market, chain retail and national accounts). He has also held positions at Republic National Distributing Company in Louisiana and was a on the Board of Directors for Thirvin International, a startup focusing on exporting and marketing premium California wines to mainland China.
“We couldn’t be more pleased to have Peter Baedeker joining the Curious Cork team,” said Danny Keefe, founder of Curious Cork Imports. “His experience in the industry, combined with his passion and love of wine, make him an excellent fit as we work to nurture and expand the Curious Cork portfolio.”
In his new role, Baedeker will oversee all aspects of Curious Cork’s day-to-day management, including strategic planning to meet Curious Cork’s mission and objectives as both a wine importer and wine brand development house. Along with his executive management of operations, brand quality, sales and marketing, and distribution, Baedeker will promote revenue profitability and growth for Curious Cork, driving the company toward continued expansion and success in the wine industry.
About Curious Cork
At Curious Cork, we strive to bring fun, beauty, and joy back into the wine industry. With our light-hearted attitude and positive outlook, deep knowledge and appreciation for wine, and portfolio of unique wines from around the world, Curious Cork aims to offer its distributors a selection of diverse and exciting wines for every occasion. Every wine under the Curious Cork umbrella is a celebration of life! We are constantly building a portfolio of beautiful wines from around the world that are coveted by distributors and consumers alike. Our distributors know and trust us to offer a range of excellent wines for all occasions, and provide the sales and marketing support to drive sales and grow revenue. Learn more at www.curiouscork.com. Curious Cork Imports is a portfolio holding of Impact Opportunities Fund.