As part of its ongoing commitment to investment in the company’s sales & marketing capabilities, Purple Wine Company is pleased to announce that Jeff Lubin has been hired as Vice President, Marketing reporting to Executive Vice President of Marketing, Lisa Ehrlich. Lubin comes to Purple Wine Company with more than three decades of wine industry experience ranging from retail and distributor wine sales to brand building and strategic marketing. After a decade in various positions with Franciscan Wine Estates/Icon Estates, he moved to Delicato Family Vineyards where he worked on the Gnarly Head and Brazin brands. Lubin will focus on brand marketing for Purple Wine Company as Ehrlich’s expanded role covers a broader marketing focus for both Purple and Sonoma Wine Companies.
“These new hires and promotions cement our commitment to strengthening the company and injecting new energy and enthusiasm as we position our brands for future growth,” commented the company’s Owner and CEO Derek Benham.
About Purple Wine Company
Purple Wine Company was founded in 2001 by Derek Benham and is based in Graton, California and was named to Inc. Magazine’s top 5,000 companies in 2012. Its mission is to create wines of outstanding quality and consistent style from vintage to vintage. The wines are bottled by its sister production company, Sonoma Wine Company using thoughtful and award-winning water and energy conservation practices while reducing greenhouse gas emissions. Current brands include: Alto Cinco, Avalon, BEX, Four Vines and Cryptic. Both Avalon and Four Vines were named Hot Prospect Brands by M. Shanken’s Impact Newsletter in 2012, tracking the most promising wine and spirits growth brands in the marketplace. For more information, please visit www.purplewine.com.