Lisa Cleaver has been appointed vice president, spirits and new brand development for Wilson Daniels' newly created Spirits and Brand Development Division. Cleaver has put her talents to work at Wilson Daniels for seven years, most recently as vice president, marketing and brand management. In her new role, she will oversee the innovation and market momentum of the craft spirits division.
With hand-crafted, small batch spirits joining the reverential wine portfolio, Cleaver's ambitiously developing a select group of artisan producers that reflect the same quality and character as does the long-standing wine division.
Prior to joining Wilson Daniels, Cleaver spent seven years at Kendall-Jackson Wine Estates in successively responsible roles, starting with national pricing and programming manager and rising into the role of director of sales operations.
A native of the San Francisco Bay Area, Cleaver earned a Bachelor of Arts degree at the University of Colorado in Boulder and a Master of Business Administration at St. Mary's College in Moraga, California. She lives in Napa with her daughter and husband.
To learn more, visit www.wilsondaniels.com.