Mendocino Wine Company, a family-owned wine company based in Mendocino, California, has named Verónica E. Portello as Western division manager, effective April 8, 2013.
With over 19 years of experience in the wine and spirits industry, Portello is a proven performer. Prior to joining Mendocino Wine Company, Portello spent time at Freixenet as their west division sales manager, vice president of national accounts at Huneeus Vintners, and at Aveniu Brands as regional sales director.
"Having called on the entire west at some time or another, I am thrilled to take on the division manager position at Mendocino Wine Company," said Portello. "Brand building is my strength, and I look forward to working closely with the distributor network in promoting, growing and educating the public on the fantastic wines of MWC. Working alongside the Thornhill family and with industry veterans such as Gary Glass and John Girty will be a great honor for me."
"We are very excited to have Verónica on our team," stated Chase Thornhill, senior brand manager for Mendocino Wine Company. "With her years of knowledge and experience she's a perfect fit, and we look forward to growing the brands with her help."
About Mendocino Wine Company
Formed in 2004, the Mendocino Wine Co. (MWC) owns and operates Parducci Wine Cellars, Mendocino's oldest winery, as well as Paul Dolan Vineyards, Sketchbook and Wines That Rock, among others. The Thornhill family continues the tradition of making award-winning wines using sustainable wine growing and land use practices.