Wine Direct to Trade (WDT) announced that industry veteran Neil McNally, CWE joined Wine Direct to Trade on Feb. 4, 2013. As the Southern California WDT Regional, McNally will be focusing on the Southern California trade, assisting in bringing new winery clients into the Wine Direct to Trade portfolio and playing an active role in the 2013 WDT marketing project rollouts.

McNally’s history of fine wine sales, marketing and sales management will play a vital role in the Southern California growth of Wine Direct to Trade. In addition to his role at WDT, he will continue conducting UCLA Extension wine education classes.

Wine Direct to Trade (www.winedirecttotrade.com) is a new web-based platform where small wine producers list and sell their wines at wholesale prices winery direct to over 1,400 of the premier California restaurateurs, retailers and ecommerce retailers.