Hourglass Wine Company announced the appointment of veteran wine executive Todd Newman to the newly created role of private client manager. He’ll lead the enhancement of direct to consumer education and sales of the Hourglass Estate and Blueline Estate wines. Newman’s previous experience in the wine industry, including work with Revana Family Vineyards to build it into a successful, boutique wine brand, has prepared him well for this position.
“Our goal with the winery experience at Hourglass is to provide behind the scenes access for serious wine lovers,” says CEO and founder Jeff Smith. “Our intent is to get the visitor into the art and science of how we craft an amazing bottle of wine, and to do it in a fun, engaging way. Through his passion for wine, hospitality background, and breadth of winemaking knowledge, Todd is uniquely qualified to develop that experience.”
Hailing from North Dakota, Todd developed a passion for wine upon moving to Oregon in his early twenties, where he sought to take advantage of the state’s rich culinary and vinous offerings. A brief, fateful visit to Napa Valley in 2002 convinced him that he’d found his new home. Upon relocating from Oregon to Napa, Todd worked at Pat Kuleto Restaurant Development and Management Company, prior to joining the team at Revana Family Vineyards. “I started showing up at Revana and working for free, until they hired me,” states Newman, who was promoted from cellar intern to cellar master under his mentor and consulting winemaker Heidi Barrett. Inspired to promote his wines to a broader audience, and to apply the service skills he’d developed while at Kuleto to the wine business, Newman then moved into the role of sales director at Revana. While at Revana, Newman also assisted in building out new properties and brands in Oregon and Mendoza.
Newman, who lives in Calistoga is excited about joining the Hourglass team. “I’d always recognized Hourglass as a world class producer with amazing vineyards and a killer winemaking team,” he said. “Most importantly, all of us at Hourglass share the same sensibilities and passion to enlighten people about the magic of wine and the creative process of how it is made. I’m really fortunate and excited to help bring fans of these wines closer to what we do.”
Hourglass is a Napa Valley estate-based, terroir-driven series of wines, comprised of two vineyards – Hourglass Estate and the Blueline Estate. Focusing on modern interpretations of classic Bordeaux varietals, proprietors Jeff and Carolyn Smith, along with their partners and winemaking team, seek to integrate the nuanced relationship between Mother Nature and the art and science of winemaking. For more information, go to www.hourglasswines.com.