Katie Bray has joined Watershed Communications to take the helm of their growing Wine Division. In her new role she will focus on strategic planning and business development in the wine sector as well as winery account management and special projects related to the industry.

During her eight year tenure as Marketing and Events Director for the Oregon Wine Board, export sales and distribution of Oregon wines grew dramatically, and the Oregon Wine Industry Symposium became the go-to event for the Oregon wine community. These, and other strategic initiatives to which Katie contributed, position her well to guide the growth of Watershed’s wine clients around the world.

Watershed Communications: building brands in the artisan economy. With deep expertise in natural foods, beverages and products, Watershed promotes national brands as well as regional businesses with a strong appetite for growth. The firm’s special expertise is in helping place-based brands (such as farms, ranchers and wineries) take that big leap up to the national scene.