Symphony IRI, a Chicago Based Marketing research firm has appointed Curtis Mann as their Director of Wine and Spirits Insights. Curtis will transition in his new role to conduct analysis and provide research based solutions to the Beverage Alcohol industry.

Curtis a ten-year veteran of the California wine industry, with experience in hospitality, direct-to-consumer sales, and wine marketing information. Curtis began his career as a tasting room manager in Napa. After earning his MBA from UC Davis’s Graduate School of Management, he assumed a number of roles from brand marketing to wine retail sales. Most recently at IRI he has been working as an account leader for global wine and spirits clients.

In addition to his extensive work experience, Curtis has completed the Wine and Spirits Education Trust Diploma and is an Associate of the Institute of Wine and Spirits. He is also a Master of Wine Student in his second year of the program.

About Symphony IRI – Symphony IRI is a Chicago based market research firm specializing in Syndicated Data, Consumer Behavior, Pricing Optimization and Consulting for CPG companies. With over 100 clients in Beer, Wine and Spirits, SIG has helped marketing, sales and finance departments optimize profits and positioning across the Beverage Alcohol industry.