Winebusiness.com - Homepage for the Wine Industry

Steve Grass Joins Pali Wine Co. and Tower 15 Winery as Midwest Regional Sales Manager


Date: 07/16/12

Pali Wine Co. and Tower 15 Founder and Managing Partner Tim Perr announced today the hiring of Steve Grass as Midwest Regional Sales Manager. Grass will work with National Sales Director Gary White in this new position, orchestrating sales in 14 Midwest states including: Illinois, Indiana, Kentucky, Wisconsin, Kansas, Michigan, North Dakota, South Dakota, Nebraska, Iowa, Missouri, Arkansas, Ohio and Minnesota. In addition to overseeing sales for Pali, Grass will handle sales for Pali's sister winery, Tower 15.

Grass joins the company with vast experience in wine sales. He started out working as Heck Estates' Illinois State Manager in 2000, where he steadily grew sales over his four year tenure. In 2004 he was promoted to Central US Regional Sales Manager. Grass joined Ascentia Wine Estates in 2010 as the North Central US Regional Manager, overseeing 13 states while developing new product presentations and increasing regional sales. While at Ascentia, Grass was consistently a top performer, responsible for a twelve percent growth rate while with the company.

Grass graduated from Suffolk University with a bachelor's degree in business administration. He holds a diploma from Brown Forman Global Wine Education and a certificate of completion from the Chicago Wine School. In his free time he enjoys spending time with family, golfing and hockey.

About Pali Wine Co.
Founded by entrepreneurs Tim Perr and Scott Knight from Pacific Palisades, CA in 2005, Pali Wine Co. makes every effort to produce premium Pinot Noir and Chardonnay at the lowest possible price without compromising vineyard sources and winemaking. Fruit for Pali's single-vineyard wines ($40 to $60) come from highly regarded vineyards in Sta. Rita Hills, the Russian River Valley and Willamette Valley. Pali also produces value-oriented ($20 to $30), appellation-specific wines as part of its "Cuvée Program." Pali's winery and tasting room is located in Lompoc, Calif. Pali will open a second tasting room in the creative "Funk Zone" district of downtown Santa Barbara in summer 2012.

About Tower 15 Winery
Tower 15 Winery was launched in 2011 by Tim Perr and Scott Knight, founders of Pali Wine Co. Tower 15 is comprised of Rhône and Bordeaux varietals grown in the Paso Robles AVA, in California's Central Coast. Winemaker Aaron Walker manages the day-to-day winemaking and operations of Tower 15 Winery in Lompoc, Calif. Kenneth Juhasz, consulting winemaker, brings his expertise to Tower 15 as well, working alongside Walker to craft distinct, terroir-driven wines under both Pali and Tower 15 labels.

Region: Central Coast
Job Function: Sales/Marketing

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 9:03PM PDT
- used barrels  •  yesterday at 11:03AM PDT
- used barrels  •  Aug 30, 2014 at 3:53PM PDT
- used barrels  •  Aug 30, 2014 at 3:52PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  3 hours ago
- used equipment  •  yesterday at 5:43PM PDT
- used equipment  •  yesterday at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT
- used equipment  •  Aug 30, 2014 at 9:27AM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.